YOUR BRAND STORY VIDEO
Elevate your website experience by sharing the big “Why” behind your brand.
Crafting a Brand Story Video offers a unique opportunity to leave a lasting impression on your target audience. It’s more than just conveying your offerings; it provides a glimpse into the ethos and energy behind your brand
We also offer custom logo animation!
Creating a brand story video isn’t as hard as it might seem. Here’s how we do it.
Our video process is organized into three stages: pre-production, production, and post-production.Â
The pre-production process is key to getting the vision of the video right. We begin with a discovery meeting where we learn all about your company, the core pillars of your band, which all contribute to developing the story of your video. We then formulate a text-based storyboard that outlines the structure of the video, including what we expect to see and hear. Once this is approved, we move on to filming.
The production stage has us going to your location(s) of choice and filming the interviews and b-roll (supporting images) outlined in the storyboard. A basic video takes 3-4h to film, and can be longer when additional coverage is needed.
Once we have everything filmed, we then move into post-production and typically have a first narrative draft delivered within a week. The post-production process involves several revision steps that include b-roll, music, colouring, motion graphics and finalizing. Add-ons like motions graphics and logo animation are available in this stage.
Why Carbon Life Media?
Our approach combines feeling, thought and creative vision. Our experience gets to the heart of your project faster, and with better results.
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It’s all about feelings.
A Brand Video is a great way to inform your audience about what you do, and why they should choose you. Yet one element that often doesn’t get enough attention is emotional impact. A carefully crafted story (even if it’s just about what you do) paired with the perfect music and poetic imagery can leave a lasting feeling that will stay with your audience far longer than just the facts.Â
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Working with us.
Carbon Life Media is a Calgary-based media production and marketing studio. When you book your brand video with us, you’re getting a team of seasoned video storytellers and marketing strategists. We’ve helped countless brands hone in on their essence, and formulate impactful pieces specifically tailored to their ideal clients. Our strength is a blend of creative emotional intelligence, business savvy, and communication psychology (ie. marketing), and the result is a level of authenticity often lacking in our industry.
FAQs
I have a vision for my video…
We love great ideas! Our base offer is based on a specific process, but we’d be happy to provide you with a custom quote.Â
How long will filming take?
Our standard video is a 3-4 hour shoot, which includes up to 3 interviews and b-roll at a single location. It is possible to add locations and interviews to your booking.
HOW LONG IS THE VIDEO
Our standard video is 2-3mins long, as we’ve found this to be an optimal length for this style. We can make it longer or shorter if desired.
How soon will I have my brand video?
There are 3 phases; story editing, adding b-roll footage and music, and audio mix/colour correction. From the filming date, we can have your video finished in two weeks if we get feedback and approvals within 48 hours in each phase.
Where can I use my Video
Website homepage, social media content, blog posts, presentations and more!
How much does it cost?
Our standard Brand Story Video starts at $3000. Add-ons include additional locations, aerial footage, logo animation etc. Get in touch for a specific quote on your project.
I’m uncomfortable in front of the camera
So are we. We get it! The good news is we have lots of experience running interviews and can work with you to make you feel comfortable. Don’t forget, you are the expert on the subject of your business!